Amanda Casgar is a pioneer with a passion for launching and growing businesses. She spent

the early days of her career in marketing building new ventures for iconic media brands Oprah Winfrey, The Food Network, Rachael Ray and Lifetime.

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Casgar’s experience in media naturally extended to a leadership role on lululemon’s widely admired community team. She helped drive growth for the activewear leader from 2009- 2021. This tenure included the company’s early expansion in the US, to launching lululemon’s first store in Europe. She pioneered the brands success in APAC leading expansion efforts out of the Hong Kong office from 2014- 2018, a time in which lululemon grew from 0 to 100 stores in eight new countries. Her team was often first on the ground creating relationships and generating the grass roots brand awareness that has always been a differentiator for lululemon.

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Spearheading the brand's growth and leading multi- national teams, sometimes seven languages rich, cemented her belief in what really accelerates growth – a commitment to culture and developing leaders. Amanda completed her storied run at lululemon by launching their first business outside the apparel category with classes, courses and coaching for Emotional Fitness.

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Casgar consults for startups and brands looking to drive growth by catalyzing strong visions into reality. She is an executive coach helping passionate leaders hone their values and purpose. Casgar is also Co-Founder of Hysterical, a multi-media brand dedicated to creating whisper cultures. She lives in Seattle with her family, teaches a somatic based movement class for the community on the weekends and sometimes officiates her friends’ weddings.

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